LEGiT Fashion
Despite luxury goods sales seeing sluggish growth, at 3.4% annually, McKinsey forecasts indicate that ecommerce could triple in sales over the next decade—reaching €70 billion ($79.5 billion) by 2025. Fashion brands with an ecommerce store maintain a stronghold in athleisure, like Nike and Lululemon, have reported incredible growth over the course of the pandemic. Despite this, McKinsey named it the “perfect storm for fashion marketplaces.” Brands like Zalando reported a 32% to 34% growth in gross merchandise value during the second quarter of 2020. Fast-fashion brand Shein saw its valuation double to $30 billion, making it the world’s largest online-only fashion retailer. This guide shares the statistics, trends, and strategies shaping the ecommerce fashion market in 2022 and beyond, giving you an updated look on where we are and where we’re heading.
- The clear online selection makes vintage shopping easier than ever as you browse through Adidas, Converse, Dr Martens, Levi’s and the impressive offering of recycled leather jackets and retro sportswear.
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- Zara’s online site is more robust than its physical locations, making a dress you spot on the local It-girl all the easier to instantly own.
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Super speedy delivery options coupled with fuss-free returns spells the end of wrestling yourself into a top in an overheated changing room. Now you can try on all the outfits you like at your leisure, paired with the pieces and accessories you already own, to see if it’s the right fit for you. Purchasing habits are also shifting off the back of the pandemic. Some 65% of customers plan to purchase more durable fashion items, with 71% planning to keep the items they already have for longer. The fashion resale market is booming for this reason—growing 11 times faster than traditional retail and tipped to reach a $77 billion valuation in the next five years. Statista’s research shows 42% of global customers purchase eco-friendly and sustainable products.
Alexander McQueen Knuckle leather satchel Black
The site only carries labels that Toward’s team has thoroughly vetted against a strict criteria for ethical standards and supply chain transparency. This Aussie label only offers a limited inventory, but you’ve definitely seen its printed numbers all over your Insta feed (and double-tapped them). The label makes super-flattering floral dresses, ’70s-inspired denim, and more cool-girl wares. The iconic box store is even better online, except you sadly don’t get the Big Brown Bag to carry around town. TJ Maxx might feel like that store you go to with your mom when you visit your hometown, but you can find unbelievable steals.
The Outnet offers luxury designer labels with up to 75 per cent off. You can shop the biggest labels in clothing, bags, homeware or beauty with constant flash sales and new brands launching every week. Fashion ecommerce is the selling and buying of fashion and apparel online. The fashion ecommerce industry is a highly competitive space where stores will try various marketing methods to stand out. Culture Kings is the perfect example of how fashion ecommerce brands can balance under- and over-personalization.
