LEGiT Fashion
Despite luxury goods sales seeing sluggish growth, at 3.4% annually, McKinsey forecasts indicate that ecommerce could triple in sales over the next decade—reaching €70 billion ($79.5 billion) by 2025. Fashion brands with an ecommerce store maintain a stronghold in athleisure, like Nike and Lululemon, have reported incredible growth over the course of the pandemic. Despite this, McKinsey named it the “perfect storm for fashion marketplaces.” Brands like Zalando reported a 32% to 34% growth in gross merchandise value during the second quarter of 2020. Fast-fashion brand Shein saw its valuation double to $30 billion, making it the world’s largest online-only fashion retailer. This guide shares the statistics, trends, and strategies shaping the ecommerce fashion market in 2022 and beyond, giving you an updated look on where we are and where we’re heading.
- The clear online selection makes vintage shopping easier than ever as you browse through Adidas, Converse,