How to Sell Now: A Live Webinar on Modern Retail Strategies
Access and Membership Details
The webinar is available to all Vogue Business Members. Full access to the ‘How to Sell Now’ report, however, requires Executive Membership. The report’s exclusive content is intended for those seeking deeper insights into current retail environments. Interested members can find more details about Executive Membership through the provided link.
The webinar addresses a rapidly shifting environment where consumer behavior, retail strategies, and channel expectations are evolving. The ‘How to Sell Now’ guide, designed for 2026, covers Direct-to-Consumer, Multi-Brand, and Social Commerce models. It also examines Brand and Product strategy, highlighting tools and tactics that define top-performing approaches in luxury and fashion sectors.
Insights from Industry Leaders
Vogue Business editorial director Elektra Kotsoni will co-host the session with Lisa Aiken, Vogue’s executive fashion director and Condé Nast’s SVP of commerce. Together, they’ll provide a first look at the report, breaking down key findings and proprietary data from Vogue Shopping. The discussion will focus on how luxury brands are adapting to AI-driven product discovery and shifting spending patterns.
The webinar will explore evolving direct-to-consumer strategies, emphasizing the need for personalized experiences across digital and physical channels. These efforts aim to enhance customer loyalty and cultural relevance. Aiken’s role at Condé Nast positions her to offer insights into commerce trends shaping the industry.
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Participants will gain practical knowledge about current growth drivers and priorities for brands in a competitive market. The session avoids generic advice, instead focusing on actionable steps and data-backed recommendations. No spin. No fluff. The content is tailored for those managing retail operations or product strategies.
Timing and Participation
The webinar takes place at 10am–11am ET, 3pm–4pm BST, and 4pm–5pm CEST. Attendees are encouraged to join via the platform’s scheduling system. Questions or technical issues should be directed to [email protected]. The email address is the primary point of contact for all inquiries related to the event.
The report’s exclusive access for Executive Members highlights the value of deeper analysis. While all members can attend the webinar, only Executive Members receive the full report. This distinction emphasizes the tiered approach to content delivery within the Vogue Business framework.
The session’s focus on AI-driven discovery reflects broader industry shifts. Luxury brands are increasingly relying on algorithms to tailor product recommendations, a trend that’s reshaping how consumers interact with brands. The webinar will dissect these changes without overcomplicating the message.
Direct-to-consumer strategies are another key topic. The report’s analysis of these models includes case studies on brands that successfully handled supply chain disruptions. It also addresses challenges faced by smaller labels trying to compete with larger players.
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Consumer spending habits are evolving, with a noticeable shift toward experiential purchases. The webinar will touch on how brands can align their offerings with these preferences. This includes leveraging social commerce platforms to create engagement beyond traditional retail spaces.
Personalization remains a critical factor in customer retention. The session will highlight tools that enable brands to track preferences and deliver tailored experiences. These strategies are particularly relevant for luxury segments where brand loyalty is important.
The event’s structure avoids rigid formats, ensuring a natural flow of information. It moves from high-level trends to specific examples, offering a balance between theory and application. Attendees are left with clear takeaways rather than abstract concepts.
The webinar’s focus on 2026 strategies ensures relevance for immediate implementation. It avoids speculative discussions, instead grounding itself in current data and observable trends. The session’s practical insights are intended to guide decision-making for the coming year.
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