
Saudi Arabia will celebrate its 96th National Day on September 23, marking the anniversary of the country’s unification. The Kingdom will host fireworks, air shows, parades, and cultural events to honor its history and heritage, providing a lively showcase of Saudi traditions and national pride.
Heritage-Inspired Fashion and Beauty
Founded by Saudi Princesses Noura Abdulaziz Al Saud, Sara Naif Al Saud, and Mashael Khalid Al Saud, the brand APOA (A Piece of Art) transforms Saudi heritage, architecture, and nature into statement accessories. Their latest collection, inspired by 90s Japan, features origami-like metal designs crafted in Spanish and Italian ateliers.
Saudi beauty brand Asteri has collaborated with artists Zaina Alhizami and Nouf Al Muneef on a limited-edition collection for National Day. The set includes cult favorites packaged in a collectible box featuring exclusive artwork.
Immersive Experiences in Ancient Environments
Banyan Tree AlUla offers a chance to explore the dramatic environments of Ashar Valley with activities like yoga and nature walks. From September 22–26, the resort provides a special National Day offer starting at SAR 1,932 per night, including complimentary upgrades based on availability.
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For a quieter celebration, Nujuma, a Ritz-Carlton Reserve on the Ummahat Islands, focuses on cultural traditions and nature. Guests can enjoy Saudi-inspired communal dining, mangrove exploration, and Red Sea snorkeling. The retreat emphasizes slowing down and reconnecting with both nature and Saudi values, offering a serene alternative to more busy celebrations.
Culinary and Wellness Highlights
Café Boulud will host a French dining experience with National Day specials. A three-course lunch costs SAR 196, while a dinner buffet is priced at SAR 296. The menu features Saudi-inspired flavors and themed drinks.
At Hilton Riyadh’s eforea Spa & Health Club, guests can unwind with massages, facials, and rejuvenating treatments in a calming atmosphere. The spa’s warm lighting and skilled therapists provide a space for a deep focused reset.
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