Hong Kong-based men’s clothing online shop DETERMINANT has unveiled “THE61S” campaign to showcase its 61 sizes by bringing together 61 people from all walks of life to try on the wrinkle-free dress shirts.
According to the brand, the 61 combinations come after years of painstaking research and body size data analysis. As DETERMINANT believes that every BODY deserves a well-fitted, comfortable shirt, and as such it introduced the campaign with the launch of the “The Perfect Fit Journey” pop-up store at Cityplaza. From the campaign’s photoshoot, thematic video and in-depth interviews, the diversity between the 61 participants extends from their wide range of sizes to their various personalities, from their experience with DETERMINANT to in life.
Meanwhile, until 2 October, visitors can not only find their perfect fit, but also discover more about the story and craftsmanship behind the brand’s wrinkle-free dress shirts at the pop-up store. With a display of the entire 61-size collection to let visitors feel its exquisite quality, an innovative 3D body scanner is displayed to ensure visitors to find their ideal shirt size, along with a styling zone to educate visitors on how to wear a dress shirt in various occasions, allowing visitors to learn more about how a dress shirt should fit – they can find their perfect dress shirt size and stock up on these well-fitted shirts at the same time at Eslite Spectrum Tai Koo nearby.
The 3D body scanner combines fashion savviness and artificial intelligence to recommend a size and fit from the DETERMINANT’s 61 size combinations that matches the best to the body, making the journey of finding the perfect fit much faster and easier. The 3D scanner will do a full body scan and take accurate measurements by generating a 3D model of the torso in one minute, followed by an accurate size recommendation. In the Styling Zone, visitors are guaranteed to takeaway a wide range of styling tips on formal attire, semi-formal, pattern and color mixing.
Decathlon and H&M promise to adjust sustainability claims on products
How artificial intelligence is transforming advertising