Hong Kong-based men’s clothing online shop DETERMINANT has unveiled “THE61S” campaign to showcase its 61 sizes by bringing together 61 people from all walks of life to try on the wrinkle-free dress shirts.
According to the brand, the 61 combinations come after years of painstaking research and body size data analysis. As DETERMINANT believes that every BODY deserves a well-fitted, comfortable shirt, and as such it introduced the campaign with the launch of the “The Perfect Fit Journey” pop-up store at Cityplaza. From the campaign’s photoshoot, thematic video and in-depth interviews, the diversity between the 61 participants extends from their wide range of sizes to their various personalities, from their experience with DETERMINANT to in life.
Meanwhile, until 2 October, visitors can not only find their perfect fit, but also discover more about the story and craftsmanship behind the brand’s wrinkle-free dress shirts at the pop-up store.