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Fast-fashion retailer PrettyLittleThing also recently began showcasing products on virtual models. The brand posted the news to its Instagram page, turning its new “avatar in the metaverse” concept into a competition to spark conversation. Online shoppers are increasingly concerned about their privacy. Too much personalization can be creepy, hence why brands that over-personalize are three times more likely to be abandoned by shoppers. Increasing affluence in Asia-Pacific and in the Middle East drove up the average revenue per luxury good consumer to $313.
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