MILAN — Media platform Nss, which stands for Naples street style, has built a reputation over the past 10 years in Italy, following in the footsteps of online outlets such as Highsnobiety and Hypebeast and chronicling the rise of streetwear as a cultural phenomenon and its impact on fashion .
On Tuesday, Nss magazine — the editorial division of the multipronged business, which also runs a digital agency known as Nss Factory; a shop, the Nss store; Nss galleria, a digital space for exhibitions, as well as the sports and female-focused G-club verticals — is celebrating its 10th anniversary with a party on the first day of Milan Fashion Week.
Helmed by cofounder and chief executive officer Walter D’Aprile and dedicated to fashion and cultural hunting, as well as increasing to reporting on the industry and the latest fashion-leaning TikTok trends, the magazine is launching Nssx to retrace its history