We are continuing to make bold moves to establish Walmart as a destination for fashion. It started with work over the last few years to expand our assortment of quality, on-trend and accessible apparel and accessories. More recently, it includes prioritizing the creation and introduction of innovative shopping experiences that help customers discover the assortment and enable new and existing customers to shop with confidence.
The acquisition and implementation of the Zeekit virtual try-on platform are a huge part of that strategy. Earlier this year, we introduced the first implementation of the game-changing technology Choose My Modelwhich was met with terrific customer response.
Today, we are embarking on the next phase of our virtual try-on technology with Be Your Own Model, industry leading technology that brings the in-store fitting room experience to online shoppers. This experience allows customers to use their own photo to better visualize how clothing will