Street Style For Men

My job is to put analysed developments into an H&M context and constantly present our clients with current fashion. It’s attention-grabbing because for me that’s the result of being successful, when you see someone on the road sporting one thing from our collections.

That’s not to say that Tokyo, and Harajuku specifically, has misplaced its sense of favor. Creative style continues to be extra part of the tradition in Japan than, say, in the US, and there are many well-dressed people on the streets of Harajuku to photograph. But fewer of them are dressing in a creative means that pushes boundaries, and fewer nonetheless within the very specific mode FRUiTS started capturing 20 years ago. In the Nineties, the world was the epicenter of a new look that got here to represent the uninhibited essence of Japan’s fashion-forward youth tradition.

Every time we spot an all-purple outfit, it feels particular …