2015 Korea Incentive Road Show
The 2015 Korea Incentive Road Show* was held at the Ballroom 1 and 2 of the Fairmont Hotel in Makati last September 3, 2015. Seamlessly arranged by the Korea Tourism Organization Manila, everyone got to enjoy an informative and entertaining event. It aims to promote Korea as one of the top corporate destination especially after the MERS-Cov outbreak that caused depletion in the country’s tourism.
The first part of the event was the Korea Incentive Mini Mart and was open to all travel agencies and private companies between 3:30-5:30 PM. They had the chance to have table top meetings with different Korean tour operators, convention agencies, and airlines which would help them expand their network and plan better travel schemes.
The Korea Night Incentive followed between 5:30-8:30PM and was strictly by invitation only. Hosted by the beautiful Sam Oh, participants from different travel and corporate companies gathered to have a check of what Korea has to offer.
The Executive Director of Korea Mice Bureau, Mr. Kee-Hun Kim gave his opening remarks and stated that the MERS condition in Korea is under control to even none existent. Followed by the welcoming remarks from the ambassador of the Embassy of the Republic of Korea, H.E. Jae Shim Kim, he proudly list down the best things about Korea- from its infrastructures, strategic location, its continuous progress in IT, rich history and its culture. Also the popularity of their films, dramas, and the wave of KPop music has been relevant on the tourists’ interests to visit Korea. His Excellency had also asked Philippines’ tourism industries to help promote their country.
Undersecretary Mr. Benito Benzon Jr. of the Department of Tourism assured the ambassador that they are in good hands of the movers and shakers of the tourism industry. Thanking also “KPop and Bibimbap” – the two countries are moving forward to a stronger relationship.
An update on the Korea MICE(Meetings, Incentives, Conferences and Exhibitions) Travel was presented by Ms. Velika de Jesus, the KTO- Manila, Assistant Manager. An informative presentation from Korea’s trends, reasons to come to Korea and KTO’s Incentive Tour Support programs were amongst her report and said to freely contact them to set-up an unforgettable tour for their group/company.
The segment producer of Matanglawin, Ms Grace Sucgang, and Life and Business Coach, Ms. Clarissa Calingasan, also gave their Media Tour and Corporate Travel testimonies respectively. They had their own visual presentations and their testaments were surely good invitations to experience Korea.
Raffle draws were conducted in between where some guests were able to take home tokens but only five (5) lucky winners were able to bag five (5) Round Trip tickets to Korea. Dinner was also served and the pretty girls of a Fusion Korean Traditional Music band named LIN graced everyone with their talents and definitely made the night livelier.
It really goes without saying that Korea has made its mark to the hearts of the Filipinos. The rich culture, innovative technology and the Hallyu Wave are a few of the top reasons why Korea has been on the top of the list to visit.
The KPop Music industry itself is a good travel incentive especially to the younger generation (and to the young at hearts). A tour package customized for them to visit artists’ agencies, shops, restaurants, even drama locations and spots to shop KPop merchandises would be most likely what they would want to have in their bucket lists. Most KPop fans visit Korea to watch concerts of their favorite idols, and it would just be interesting to weave the ‘perfect’ tour experience by adding the likes of gourmet, or heritage packages to keep them coming back and experience the country for more reasons!
*This event was supported by the Korean Chamber of Commerce of the Philippines and Banco De Oro and sponsored by Air Asia, Asiana Airlines, Cebu Pacific, Jeju Air, and Korean Air.
September 8th, 2015